Aetas in the Workplace

The Aetas
Collective

Partner & Ambassador Directory

The specialist partner network designed to support financial wellbeing and improve Return on Employee Investment. Carefully selected experts delivering targeted, high-quality support — ensuring employers access the right expertise without the complexity of managing multiple providers.

The Collective Structure

Ambassadors

Senior professionals who support Aetas in the Workplace in a non-commercial, introductory capacity. Trusted voices who introduce the programme to business leaders, share its principles, and open doors to meaningful conversations. Their role is one of advocacy, relationships, and reach.

Partners & Service Providers

Specialist service providers who form the core of the Collective. Each partner is selected for their expertise, quality, and relevance to the Aetas ITW framework — delivering services directly to client organisations across seven core categories.


Ambassadors

Nick McCall

mccallnick@aol.com

Nick has thirty years of senior leadership across international financial services, private wealth management, and global relationship development, with a career spanning Credit Suisse, Merrill Lynch, Clariden Leu, and Falcon Private Wealth. Co-founder of the UK chapter of the Financial Executives Networking Group, Nick brings a highly connected network of business leaders, senior executives, and professional advisers to the Aetas ITW programme.

Anne Fergusson

 

Anne is a Chartered Accountant (Scottish) with twenty years across professional services, wealth management, and early-stage investment. Former head of PwC's Turnaround Panel in London and Development Director at Mattioli Woods, now focused on mentoring high-potential businesses and developing the Scottish Design Fund. Anne brings boardroom credibility and a broad network of business leaders and professional advisers to the Aetas ITW programme.

Jonathan Howard

jonathanhoward45@icloud.com

Jonathan is a Chartered Financial Planner with over 30 years' experience advising individuals and business owners. He is CEO of Richmond House Wealth Management, part of the IWP group, having previously been Managing Director of Carnelian Capital Management. Jonathan works closely with clients on long-term planning and has been appointed as Trustee and Executor on a number of estates. He brings strategic leadership and deep client insight to support sustainable growth and continuity.


Partners

01

Benefits, Reward & Recognition

Partners in this category help employers recognise contribution, reward performance, and build a culture where people feel valued. From structured reward platforms to branded incentives, these specialists ensure recognition is consistent, meaningful, and commercially effective.

Shop St

Darren Stones · darren@shop-st.com

A simple employee rewards and recognition platform offering tailored incentives, discounts, and engagement tools. Shop St helps employers recognise contribution, reward performance, and build a culture where people feel valued and motivated.

02

Financial Wellbeing

Partners in this category address the financial health of employees directly, from regulated financial planning and advice through to digital tools that support long-term financial affairs. Financial wellbeing is the cornerstone of the Aetas ITW proposition.

Core Programme

Aetas in the Workplace

Aetas in the Workplace is a structured financial wellbeing programme designed specifically for SMEs, helping employers improve employee financial health and drive a measurable return on employee investment. The programme delivers financial education workshops, one-to-one guidance, and an employer diagnostic to identify where financial stress is affecting performance — combining regulated financial planning through Aetas Wealth with the broader expertise of the Collective.

Adeus Life

Nick Adams · nadams@adeus.life

A digital-first wills and legacy planning platform that makes it straightforward for individuals to create and manage their will online, store important documents in a secure digital vault, and navigate end-of-life planning with clarity. Recipient of a £500,000 Innovate UK Smart Grant, Adeus is positioned to lead the shift to electronic wills as new legislation takes effect in England and Wales.

03

Health & Wellbeing

Partners in this category support the physical, mental, and holistic wellbeing of employees. Whether through structured wellbeing programmes, fitness solutions, or experiences that promote balance and recovery, these specialists help organisations build healthier, more resilient workforces.

Every Wellbeing

Natasha Rhone-Parkinson · natasha@everywell-being.com

A workplace wellbeing consultancy delivering accredited training, coaching, and consultancy that helps organisations build supportive, inclusive, and psychologically safe environments. Founded by Natasha Rhone, Every Wellbeing has particular expertise in neurodiversity, hidden disabilities, and varied working styles. Services include wellbeing audits, personal development coaching, wellbeing talks, and bespoke training programmes.

360 Wellbeing

Simon Marett · Simon@360-wellbeing.co.uk
Kevin Hollick · kevin@360-wellbeing.co.uk

Delivers holistic wellbeing support covering physical, mental, emotional, and financial health through programmes, workshops, and a scalable digital platform. 360 Wellbeing gives employees practical, accessible support that improves resilience, reduces stress, and sustains performance.

BUA Fit

David Stapleton · dave@buafit.com

Delivers accessible, high-impact physical wellbeing solutions that help employees build strength, energy, and resilience at work and beyond.

Pure One Travel

Dan Pratt · dan@dapconsultancy.me

A specialist FIT tour operator based in Kent, curating tailored travel experiences that combine expert destination knowledge with a premium, personalised service. Dan Pratt, Director of Customer Experience, brings over twenty years of leadership in customer journey design to ensure every aspect of the experience is seamless and exceptional.

04

Learning & Development

Partners in this category help employees and leadership teams build capability, confidence, and clarity. From communication and personal branding through to stress management and leadership development, these specialists support continuous improvement at both individual and organisational level.

LPV Agency

Alex Nedelea · a@lpv.agency

Helps founders and leadership teams build trusted online authority through a simple, consistent content system. LPV Agency reduces the noise and pressure around visibility, helping leaders communicate confidently and consistently without overload.

Uncouple

Helen Sampson · helen@uncouplecoaching.com

Helps individuals and businesses succeed without the hidden cost of stress. Using the mesotrauma® framework and proven, science-based methods, Uncouple delivers tailored solutions that reduce stress-driven underperformance, sharpen decision-making, and enable sustainable success.

UXL Marketing

Graeme Davies · graeme@uxlmarketing.co.uk

Supports leaders and teams with personal branding, internal communications, and clarity of messaging through coaching and workshops. UXL Marketing helps people represent themselves and the business with confidence and authenticity.

05

People, HR & Culture

Partners in this category support the people infrastructure of an organisation, from recruitment and HR advisory through to the physical and cultural environment in which employees work. These specialists help employers attract the right people, manage them well, and create workplaces where teams feel a genuine sense of belonging.

Art-Bridge

Stefanie Bergot · stefanie@artbridge.biz

Curates and commissions art to transform workplaces into inspiring, values-led environments, creating spaces that promote creativity, calm, and a positive workplace experience.

Better People

Jayne Johnson · jaynej@betterpeopleltd.co.uk

A coaching, training, and mentoring business founded by Jayne Johnson, drawing on over twenty years of commercial and L&D experience. Better People delivers bespoke programmes covering leadership development, communication skills, resilience, and sales performance, working with individuals, SMEs, and multinationals.

DAP Consultancy

Dan Pratt · dan@dapconsultancy.me

A customer experience strategy consultancy helping businesses build CX that is consistent, differentiated, and commercially effective. DAP Consultancy works with start-ups through to large corporations, delivering CX audits, strategy, training, and workshops that improve customer loyalty, reduce churn, and drive growth.

Fully Promoted

Provides branded uniforms, clothing, and promotional materials with a fully managed, high-quality service. Fully Promoted reinforces belonging, professionalism, and pride through consistent, thoughtful branding.

Laura Rivet HR

Laura Rivet · laura@laurarivethr.com

Provides trusted, senior-level HR support that helps organisations manage people challenges, reduce risk, and strengthen culture, with clear guidance and hands-on support aligned to the realities of running an SME.

Rec Revolution

Alex Foxell · alex@rec-revolution.com

Helps businesses improve recruitment outcomes through better processes, tools, and decision-making. Rec Revolution supports employers in attracting and retaining the right people, reducing the stress, turnover, and disruption that poor hiring creates.

06

Performance & Growth

Partners in this category help organisations and their people perform at a higher level. From leadership development and mindset coaching to sustainability-led engagement, these specialists address the commercial, cultural, and operational factors that drive sustainable business growth.

Brilliant Beyond Belief

Penny Ford

Delivers mindset, confidence, and performance development for individuals and teams using applied psychology and leadership coaching. Brilliant Beyond Belief builds self-belief, emotional resilience, and clarity, enabling people to perform at their best under pressure.

Carma Earth

Contact details to be confirmed

Provides sustainability-led wellbeing and engagement initiatives that connect employee incentives with positive environmental and social impact.

The Tenzing Partnership

John Gellett · johngellett@tenzing.uk.net

Provides peer-group and one-to-one leadership development focused on decision-making, performance, and strategic clarity. Tenzing supports leaders directly, recognising that confident, well-supported leadership underpins healthy, high-performing teams.

07

Technology & AI

Partners in this category help employers harness technology to protect, strengthen, and future-proof their organisations. As digital tools, data, and AI become increasingly central to how businesses operate, having the right technology expertise within the Collective ensures employers can adopt new approaches with confidence and with appropriate governance in place.

KH InfoSec

Keith Hickson · keith@kh-infosec.com

Delivers cybersecurity and information security consultancy to SMEs through fractional CISO and DPO services. KH InfoSec supports organisations in strengthening security governance, managing risk, and meeting regulatory requirements including ISO 27001, Cyber Essentials, SOC 2, and GDPR — protecting sensitive employee and business data and giving employers the confidence to operate and grow in an increasingly complex digital environment.


About Aetas

Aetas Partners and Aetas Wealth are the founding organisations behind Aetas in the Workplace. Together they provide the financial planning expertise, advisory infrastructure, and programme design that sits at the core of the ITW proposition.

Aetas Partners

Matthew Steiner  ·  aetas-partners.com

The founding organisation behind Aetas in the Workplace, bringing together financial expertise, specialist partner networks, and advisory capability to help employers improve employee financial wellbeing and business performance. Aetas Partners leads the design and delivery of financial education workshops, one-to-one guidance sessions, and wellbeing communications that help employees build financial confidence and make better-informed decisions.

Aetas Wealth

Daniel Cottam  ·  aetas-wealth.com

The regulated financial planning and wealth management arm of Aetas Partners, operating as a trading style of Insight Financial Associates Limited (FCA registration 458421). Led by Daniel Cottam, Aetas Wealth provides holistic financial planning covering pensions, investment, protection, estate planning, and cashflow modelling — delivering the regulated advice that sits at the heart of the employee financial wellbeing proposition.

Get in touch

Aetas Partners

Matthew Steiner

aetas-partners.com

Regulated advice

Aetas Wealth

Daniel Cottam

aetas-wealth.com

Aetas Wealth is a trading style of Insight Financial Associates Limited, authorised and regulated by the FCA (reg. 458421).